Mobile Marketing for Realtors
You’ve probably heard the buzz about mobile marketing but you may not be sure it’s right for you. As a real estate professional you need to be available to your potential buyers, even when you’re not actually available. Mobile marketing bridges that gap. Here are three reasons mobile marketing is a no brainer and how it will improve your business and help you sell more listings.
It’s Extremely Affordable.
The cost to send a text message is negligible compared to printing costs, and definitely more cost effective. After printing up a bunch of flyers, how do you know who took them? How long has the flyer box been empty? Instead of spending money for methods you assume work, why not try a method where you can better track success as well as being flat out cheaper in the long run?
Generate More Leads
Listened to your voice mail lately? How many hangups and hard to understand voices were there? Those are leads that you can’t follow up with, but there is a better way. Mobile text marketing allows prospective clients to contact you, and your response will have information, links to inside pictures, virtual tours, and more. Choosing their level of interaction will make them feel more comfortable. Once you’ve captured their attention, you may follow-up with them more easily as well.
And it’s not just young people. Those 40-50 years of age were reported by the Washington Post to be one of the groups who use text messaging the most, and the majority of 35-44 year olds use text messaging more than they use the telephone. Why not go where the clients are guaranteed to be?
Efficiency and Convenience
Do you enjoy answering phone calls from prospects while your family is having dinner? After you’ve gone to bed for the evening are you answering calls? Of course not. One of the best things about mobile text marketing is that it is always working for you. That way, when prospective buyers are out for a drive and see yard signage with your text information, they will get the information about the property they need–no matter what you are doing at the time.
As a realtor you are likely comfortable with phone calls, but many people are not. Some are reluctant to flat out talk to a stranger on the phone. Mobile messaging allows them to receive information without making them uncomfortable, and also warms them up to you and your properties. Mobile marketing is a springboard to what could be a lasting relationship.
Even with rentals, mobile marketing can be both a timesaver and a streamliner. Instead of taking 15 calls about whether pets are allowed, a prospect can text you and you can give the details they want.
Mobile marketing is an excellent addition to real estate agent who understands how much time and money can be saved, and how much more value he or she can provide clients with this method. Think about how your clients will feel working with a real estate agent that is so proactive about selling their home they are utilizing the newest technologies.
Let’s talk about the ways your business will grow with mobile text marketing today!
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